In recent years, the world of home cleaning has undergone a profound transformation. Floor detergents are no longer simple functional products designed to wash and degrease surfaces — today, they represent a true extension of domestic well-being.
The industry is growing rapidly and responding to an increasingly clear demand: yes, clean — but also fragrance, sanitize, and enhance emotional comfort.
Modern consumers no longer seek a “strong chemical smell.” Instead, they look for delicate, elegant, long-lasting fragrances capable of evoking memories, places, and sensations.
When Cleaning Becomes a Sensory Experience
Smell is the most powerful sense we possess. It is immediate, emotional, and deeply rooted in memory. A fragrance can transport us back to childhood, to a beloved home, to a journey, to a moment of serenity.
This is why today we speak of the home’s olfactory signature: an invisible yet recognizable identity that speaks about who we are before we even say a word.
Cleaning the floor no longer simply means removing dirt and bacteria.
It means creating atmosphere. Generating inner order as well as outer order.
The home becomes a place that welcomes, relaxes, and protects.
Cleaning becomes a psychological ritual, not just a physical one.
The New Generation of Detergents: Effective, Sanitizing, and Fragrant
Next-generation detergents deliver on a broader promise:
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Deep washing and degreasing while respecting surfaces
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Sanitizing action that ensures real hygiene and safety
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Long-lasting fragrance without being overwhelming
This is where the concept of the sensorial detergent is born: a product capable of combining high technical performance with a fragrance crafted with the same care as a personal perfume.
The Olfactory Pyramid Applied to Floors
Just as in artistic perfumery, premium detergents build fragrance through an olfactory pyramid:
Top Notes – The first perceived, fresh and luminous. They create the immediate sensation of clean.
Heart Notes – They accompany the cleaning gesture and define the character of the fragrance.
Base Notes – The ones that remain, enveloping the home for hours and creating memory.
A well-formulated floor detergent should not mask odors, but furnish the space with fragrance — leaving an elegant and reassuring trail.
For relaxation: lavender, cotton, soft and clean notes.
For energy: citrus, Mediterranean essences, sun-kissed accords.
Myra: The Ritual of Home Well-Being
It is from this new vision that Myra was born.
Not a simple detergent, but the first perfumed cosmetic designed for the home.
Myra combines the strength of deep cleaning with fragrances inspired by fine perfumery, creating an experience that goes beyond the daily gesture.
Its detergents are effective, degreasing, sanitizing — but above all, elegantly and persistently fragranced.
Washing your floors with Myra means transforming cleaning into a moment of care — an intimate ritual that engages the senses and the mind.
Every drop is designed to envelop spaces, not disappear after a few minutes.
A Sensory Ritual That Cleans, Fragrances, and Embraces
Every drop is a scented caress for your home.
The Home as a Place of the Soul
There comes a moment when a house stops being merely a physical space and becomes something more: a place of the soul, a refuge, a silent embrace.
Myra was created from this belief — from the desire to give value to the small daily gestures that reconnect us with ourselves.
Cleaning is no longer a duty.
It is an act of love.
A gentle care for the home and for those who live in it.
Within every Myra fragrance lives a story — of evocative places, joyful memories, nature, and Mediterranean sensuality.
Its scents do more than perfume the air.
They transform every room into a sensory experience that welcomes, regenerates, and makes you truly feel at home.
